Advertising on Facebook

Facebook has made it really easy to advertise however if you don't know what you are doing you could spend a lot of money and get nothing out of it. Here are 3 tips to advertise on Facebook.

1.  Decide what you want your audience to do. What is your goal in starting a marketing campaign? Do you want them to click to your site, like your page, download a product or share your content? For example I will be setting up an ad soon to encourage people to like my page and share their longboarding photos with me for the chance to win a green set of longboard wheels. (if you are giving out prizes make sure they are relevant to your company so you don't get useless likes to your page, see this Blog Post for more details on this)
2. Be really specific when setting up your market to advertise to. When you are setting an ad
   
   campaign Facebook gives you the option to pick who you want to see your ad. You could say anything from "people who like ice-cream" to "friends of Elton John who like golfing and live in California". If you have a small budget you want the audience to be no bigger than 20,000 people. You want your audience to be the most ideal costumer you want to see walk through your door. If you have a list of emails you can even ad those to the list and if there is a Facebook account attached to the emails they will be advertised directly to. This is where you make or brake your budget. When you get more pacific the better your chances that the person who click on your ad will convert and become a fan or buy something.
3. Have good photos or videos for your ad. People only click things that appeal to them in some way.
   
   Have many photos and a video or two for one campaign. You will have a better chance of connecting with deferent people for deferent photos.

If you like to know more leave a comment bellow. In the future. I will be doing a how to video on setting up a campaign.





Other great blog posts on making great Facebook ads
http://www.insidefacebook.com/2014/06/11/how-can-brands-on-facebook-avoid-the-un-like/?utm_source=Post_3&utm_medium=headline&utm_content=email&utm_campaign=IF_NL

Facebook released a PDF recently on how to use their ads and how they work. Here is the link
http://fbrep.com/SMB/Facebook_Ads_Product_Guide.pdf